The Uninformed Observer Wordpress theme is made for an independent magazine company in mind, to showcase articles and videos, with straight forward content delivery and e-commerce.
I first started out building the brand for the UO (the Uninformed Observer) magazine company. Shortly after that, I created several wireframe revisions for the site, until I finally found one that showed a clear hierarchy for the featured content.
I designed the visual comps on Photoshop and used that to help get the direction I needed to code the site and fully integrate Wordpress capabilities.
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