I wanted to re-design the layout for Mt Sierra College website. By re-branding it in a way that creatively portrays the school's purpose and the Bachelor programs it offers. Giving it the look and feel that captures the school's target market; Prospective students, current students and faculty(Stakeholders).
By analyzing the current website, I was able to see what changes would improve the new website experience. For example, better navigation for prospective and current students. I made persona profiles to better understand the needs for each user and the end goal for each one.
Highlighting the school's prominent information and the needs of each user gave me the direction needed to design the layout accordingly.
Skills & Materials:
UX Research, Wireframing, UI Design with Sketch, Branding Design with Adobe Illustrator CC and Rapid prototyping with Invision app, photographs from unsplash.com.